| Referências: |
BÁSICA:
Al-Alwan, Mohammad & Nawafah, Salama & Al-Shorman, Hussam & Khrisat, Feda & Alathamneh, Farah & Al-Hawary, Sulieman. (2022). The effect of big data on decision quality: Evidence from telecommunication industry. International Journal of Data and Network Science. 6. 693-. 10.5267/j.ijdns.2022.4.003.
Al Kurdi, Barween & Muhammad, T. A. (2023). The Effect of Social Media Influencer Traits on Consumer Purchasing Decisions for Keto Products: Examining the Moderating Influence of Advertising Repetition. Journal of Marketing Communications, p. 1–22.
Baker, M. J., & Hart, S. J. (2022). "The Marketing Book." European Journal of Marketing, 56(5), 934-936.
Bartschat, M.; Cziehso, G. & Hennig-Thurau, T. (2022). Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media. Journal of Business Research, v. 141, p. 393-409.
Davenport, T., Guha, A., Grewal, D. et al.(2020) How artificial intelligence will change the future of marketing. J. of the Acad. Mark. Sci. 48, 24–42. https://doi.org/10.1007/s11747-019-00696-0
Dimitris C. G. & Prokopis K. T. (2019). “Artificial Intelligence (AI) Impact on Digital Marketing Research," Springer Proceedings in Business and Economics”. Strategic Innovative Marketing and Tourism, pages 1251-1259, Springer.
Dunakhe, K. and Panse, C. (2022), "Impact of digital marketing – a bibliometric review", International Journal of Innovation Science, Vol. 14 No. 3/4, pp. 506-518. https://doi-org.ez30.periodicos.capes.gov.br/10.1108/IJIS-11-2020-0263
Gabriel, M. & Kiso, R. Marketing na era digital: conceitos, plataformas e estratégias. 2.Ed. São Paulo: Atlas, 2020
Gligor, D. & Bozkurt, S. (2021). The role of perceived social media agility in customer engagement. Journal of Research in Interactive Marketing, v. 15, n. 1, p. 125-146.
Islam, Md. Aminul. (2024). Impact of Big Data Analytics on Digital Marketing: Academic Review. Journal of Electrical Systems. 20. 786-820. 10.52783/jes.2327.
Joshi, Yatish & Lim, Weng Marc & Jagani, Khyati & Kumar, Satish. (2023). Social media influencer marketing: foundations, trends, and ways forward. Electronic Commerce Research. 1-55. 10.1007/s10660-023-09719-z.
Kannan, P. K., & Li, H. (2022). "Digital Marketing: A Framework, Review, and Research Agenda." International Journal of Research in Marketing, 39(2), 223-244.
Muddasar G. K; Saqib M.; Umer Z. (2020). Examining the Effects of eWOM, Trust Inclination, and Information Adoption on Purchase Intentions in an Accelerated Digital Marketing Context, Multidisciplinary Digital Publishing Institute, v.11, n.10, p.478, 2020, DOI: https://doi.org/10.3390/info11100478
Rahul, Varanasi & V S, Vainik & Raghunathan, Sathyanarayanan & Dd, Deepak. (2024). Consumer Behavior in the Digital Age: A Review of Trends and Strategies in E-Commerce.
Tadajewski, M., & Jones, D. G. B. (2014). Historical research in marketing theory and practice: a review essay. Journal of Marketing Management, 30(11–12), 1239–1291. https://doi.org/10.1080/0267257X.2014.929166
Silva, P. L; Cassol, A.; Bona, C. R. F & Marietto, M. L.(2024). A transformação digital no varejo dos pequenos negócios: o papel das mídias sociais, dos influenciadores e do boca-a-boca eletrônico (eWOM) nas decisões de compra das mulheres. Revista da Micro e Pequena Empresa (Rmpe), 18, 1, 5- 21.
Theodoridis, P.K., Gkikas, D.C. (2019). How Artificial Intelligence Affects Digital Marketing. In: Kavoura, A., Kefallonitis, E., Giovanis, A. (eds) Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-12453-3_151
Veleva, S & Tsvetanova, A. (2020). Characteristics of the digital marketing advantages and disadvantages. IOP Conference Series: Materials Science and Engineering. 940. 012065. 10.1088/1757-899X/940/1/012065.
COMPLEMENTAR:
Caemmerer, B. (2009), "The planning and implementation of integrated marketing communications", Marketing Intelligence & Planning, Vol. 27 No. 4, pp. 524-538. https://doi.org/10.1108/02634500910964083
Chen, Ching-Yaw. (2006). The comparison of structure differences between internet marketing and traditional marketing. Int. J. of Management and Enterprise Development. 3. 397 - 417. 10.1504/IJMED.2006.009088.
Cheng, Y. & Jiang, H. (2022), "Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts", Journal of Product & Brand Management, Vol. 31 No. 2, pp. 252-264. https://doi.org/10.1108/JPBM-05-2020-2907
Davenport, T. H., & Ronanki, R. (2018). Artificial intelligence for the real world. Harvard Business Review, 96(1), 108–116.
Davenport, T. H., Dalle Mule, L., & Lucker, J. (2011). Know what your customers want before they do. Harvard Business Review, 89(12), 84–92.
Hassan, Abdulsadek. (2021). The Usage of Artificial Intelligence in Digital Marketing: A Review. 10.1007/978-3-030-72080-3_20.
PERÍODICOS CIENTÍFICOS E OUTROS:
Algumas revistas indexadas:
Revista Brasileira de Marketing (ReMark) - https://periodicos.uninove.br/remark
International Marketing - https://www.emeraldinsight.com/loi/imr
Journal of Marketing - https://www.jstor.org/journal/jmarketing
Journal of Consumer Research - https://academic.oup.com/jcr/issue
Links uteis:
• - EnANPAD – Encontro da Associação Nacional de Pós-Graduação e Pesquisa em Administração (http://anpad.com.br/pt_br/index);
• - EMA – Encontro de Marketing da ANPAD (https://anpad.com.br/pt_br/index) |
