Agro for whom? The disputes of narratives and the hegemonic discourse of agribusiness in Mato Grosso
Agro; Agribusiness; Discourse; Hegemony; Mato Grosso;
Agribusiness is a consolidated political practice in the State of Mato Grosso, being the result of a hegemonic construction as a nation project and a "political word". Based on Laclau and Mouffe's Discourse Analysis, we understand the hegemony of agribusiness as a political construction characterized by antagonism, recognizing that there are also divergent narratives that form the hegemonic discourse of rural patronage in Mato Grosso. With this, the proposal of this thesis will be to solve two problems in the face of the question: Agro for whom? The first on the construction of agribusiness hegemony in MT, and the second on the political disputes of narratives in the field of agribusiness. We will seek to identify the discursive elements that build the hegemony of agribusiness in MT, identifying the concepts and notions that are articulated in the category of practices and discursive strategies that characterize this rural as agro. At the same time, we will seek to exhibit and reflect on the disputed narratives of agribusiness in Mato Grosso from the years 2017 to 2024, which represent the different interests and visions of agribusiness and that can unite as a class, but diverge when they delimit different projects, in the "institutional", "business", and "agrobolsonarist" narratives. The discursive strategies that make agribusiness an object of popular, cultural and political consumption in MT will also be investigated, and that are expressed in social media, newspapers, mass media and schools. We will identify the organic intellectuals of agribusiness in Mato Grosso, their discursive practices and the understanding of the discursive mobilizations that fix nodal points and also dispute the meaning of the word agro politics.