Banca de QUALIFICAÇÃO: LAUDIANE JUSTO SANT'ANNA

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
STUDENT : LAUDIANE JUSTO SANT'ANNA
DATE: 01/02/2023
TIME: 09:00
LOCAL: Remota
TITLE:

Effect of front-of-pack nutrition labeling on the Brazilian’s consumer perception

KEY WORDS:

Noncommunicable diseases, Food labeling, Nutritional warning, Consumer

PAGES: 41
BIG AREA: Ciências Agrárias
AREA: Ciência e Tecnologia de Alimentos
SUBÁREA: Ciência de Alimentos
SPECIALTY: Avaliação e Controle de Qualidade de Alimentos
SUMMARY:

Noncommunicable diseases (NCD) are currently considered a global public health problem. They kill around 41 million people worldwide each year, which is equivalent to 71% of all deaths. In Brazil, about 54.7% of deaths were recorded in 2019. The way to encourage consumers to make healthier food choices is through frontal nutrition labeling. In Brazil, in October/2020, the black magnifying glass warning model was regulated by ANVISA through RDC 429/2020 and Normative Instruction (IN) 75/2020. Little is known about how this new approved model will influence consumer choices, especially those who already have some type of NCD, who need more attention in their diet. Thus, the present work aims to evaluate the influence of the black magnifying glass frontal nutritional labeling model on the perceptions and opinions of Brazilian consumers. A word association and questionnaire will be conducted at different times after the implementation of the black magnifying glass model. A conjoint analysis will also be carried out to assess the influence of the brand, nutritional warning, visual and nutritional claims on the healthiness perception of Brazilian consumers. Finally, an analysis to evaluate whether consumers are observing the nutrition front labeling model using eye-tracking equipment in a supermarket. Through the association of words and the questionnaire, we seek to understand if, after a few months with the presence of the magnifying glass model in food, the associations that Brazilian consumers make in relation to it and the ability to identify healthier foods and excess nutrients will be changed when compared to the initial months of its implementation. Through the conjoint analysis, it is expected to understand how the different packaging factors will influence the perception of healthiness of Brazilian consumers and whether the front-of-pack nutrition labeling will discourage the consumption of foods with excess nutrients associated with NCDs even with a well-known brand and factors that bring a greater perception of healthiness. With eye-tracking, it is expected to determine what consumers observe in a real shopping environment, seeking to aviate whether the black magnifying glass model is being observed by consumers at the time of their purchases. It will be possible to understand whether consumers who have a chronic disease and/or metabolic risk factor have different behaviors, perceptions and opinions when compared to those consumers who do not have any of these conditions.

COMMITTEE MEMBERS:
Presidente - ***.950.088-** - ROSIRES DELIZA - EMBRAPA
Externa à Instituição - SUZANA DELLA LUCIA - UFES
Externa à Instituição - ANA CAROLINA FERNANDES - UFSC