Banca de DEFESA: RENATA VAQUEIRO PEREIRA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : RENATA VAQUEIRO PEREIRA
DATA : 24/05/2019
HORA: 14:00
LOCAL: Embrapa Agroindústria de Alimentos
TÍTULO:

Effect of nutritional warnings on perceived healthfulness by Brazilian consumersmer 

PALAVRAS-CHAVES:

Industrialized foods, frontal nutrition labeling and consumer.

PÁGINAS: 61
GRANDE ÁREA: Ciências Agrárias
ÁREA: Ciência e Tecnologia de Alimentos
SUBÁREA: Ciência de Alimentos
ESPECIALIDADE: Avaliação e Controle de Qualidade de Alimentos
RESUMO:

In many countries, the changing in eating habits have led to increasedconsumption of processed foods, which are readily available, affordable and usually high in fat, sugar, andsalt. In this sense, labeling through a fundamental means of communication where front-of-pack that attracts consumers' attention more easily and provides guidance on nutritional information for a particular product. This work aimed to investigate the different front-of-pack models showed in different categories in the nutritional quality perception by the Brazilians consumers. The study was conducted with 1874 people (participants above the age of 18, from both gender and social status) Recruited online in North, Northeast, West center, south southeast of Brazil. There were evaluated eight products categories that are frequently consumed by Brazilian population (chocolate-flavored milk, breakfast cereal, cereal bar, orange-flavored beverage, corn snack, yogurt, lasagna, sponge cake), utilizing the following front-of-pack (FOP) nutrition label: Guideline Daily Amount(GDA), Black Octagon, Black Triangle, Red Circle, Black and red Magnifying glasses. For each category, there was presented three versions of products with different nutritional characteristics. Each participant was randomly assigned to evaluate a labeling model. The consumers were instructed to imagine they were at a supermarket doing their grocery and that they would see a vast series of food that could be on the shelf. It was asked to perform three tasks: 1) indicate the healthier product, 2) classify using 1- 7 scales: not health at all 7: very healthy, and 3) answer the questions about nutrient that were present in the products. Socioeconomic information of the participants was also collected in this research. The data was analyzed using (ANOVA), for that R software was used. The results of this work suggest advantages for the warning models on the GDA model, with the red circle and the black octagon, the models of nutritional warnings that had advantages over the others; throughout the red circle model, the consumers could indicate the product as being healthier, and the black octagon was the model that the participants had more perceived healthfulness. However, future research is needed to assess interferences related to social classes and the region in which the participants reside. In addition to studies that bring positive impacts on the reduction of chronic non-communicable diseases and obesity for the Brazilian population.

MEMBROS DA BANCA:
Presidente - 024.950.088-44 - ROSIRES DELIZA - EMBRAPA
Externo ao Programa - 2333157 - KATIA CILENE TABAI
Externo à Instituição - ANDRÉ DE SOUZA DUTRA
Externo à Instituição - ELLEN MAYRA MENEZES AYRES
Externo à Instituição - MARCELA DE ALCANTARA - EMBRAPA