Consumer perception regarding biscuits containing Jamaican field cricket flour (Gryllus assimilis)
Entomophagy, Jamaican field cricket flour, consumer acceptance, word association, perception, consumer behavior.
Entomophagy is currently considered one of the most sustainable, nutritious, and safe alternatives
for ensuring the future global protein supply. Although widely practiced in many Asian countries,
its adoption in Western countries has primarily been limited to animal feed, with growing interest
in introducing insects into human diets. Several European countries and Canada have already
approved insect consumption for human use. Despite being a promising food source, insects are
often unfamiliar to consumers and are associated with negative emotions such as fear or disgust,
which impedes acceptance. However, increasing awareness of the nutritional, medicinal, and
environmental benefits of insects is expected to gradually improve consumer willingness to try
insect-based products. This thesis aimed to develop a chocolate biscuit enriched with Jamaican
field cricket flour (Gryllus assimilis – JFCF) that would be acceptable to consumers. Five studies
were conducted. The first used word association methodology, based on four different stimuli to
explore consumer perception of the insect-based biscuit (IBB). The second study examined whether
pairing messages with product images increased the intention to purchase insect-based foods (IBF),
and whether combining hedonic and health appeals with visual stimuli could mitigate food
neophobia and promote purchase intent, with sustainability perception as a possible mediating
factor. The third study developed six chocolate biscuit formulations containing 0% (control), 3%,
6%, 9%, 12%, and 15% JFCF. These were subjected to consumer acceptance tests in a supermarket
located in Rio de Janeiro. The fourth study examined how message modality (without video versus
with video condition) and the packaging attributes influences on consumer choice of IBB through
choice base conjoint. The fifth study performed physicochemical, microbiological, in vitro
digestibility, and fatty acid analyses on both the commercial cricket flour and the six biscuit
samples. Word association analysis revealed that nutritional stimuli elicited more positive
associations such as “positive hedonic,” “health,” and “nutrition”. Product images slightly
increased purchase intention for IBFs, although food neophobia remained unchanged - even among
neophilic consumers. Participants exposed to health goal expressed higher willingness topurchase and perceived the biscuits as more sustainable. The formulation with 6% BCF received the highest sensory acceptance. Brand and safety had the greatest significant factors that affected
the consumers’ choice for IBB. Microbiological analyses confirmed compliance with ANVISA and
EFSA food safety standards. The nutritional composition of the cricket flour ranged from 7.87 to
11.37 g/100 g protein and contained 9.01 g/100 g fiber. Biscuits contained between 16.7 and 19.72
g/100 g lipids and 4.38 to 5.26 g/100 g fiber. Protein digestibility in the flour was 40%, with biscuits
ranging from 43% to 69%. The predominant fatty acids were palmitic, stearic, and oleic acids.