Behind the construction of the official image: advertisers, businessmen and the civil-military dictatorship in Brazil (1969-1974)
The research intends to investigate the performance of companies and entrepreneurs in the field of advertising in Brazil in support of the 1964 coup d'état and the civil-military regime inaugurated by that episode. The investigation addresses the trajectory of advertising companies in Brazil, the business performance in the coup and during the Brazilian dictatorship, the participation of advertising entrepreneurs throughout the regime, verifying ways of favoring and supporting these entrepreneurs to the authoritarian government.