The owners of the song: a study on the relationship of the record labels with the brazilian military dictatorship, from the perspective of censorship (1966-1978)
PHONOGRAPHIC MARKET / BRAZILIAN POPULAR MUSIC / MILITARY DICTATORSHIP / CENSORSHIP
The phonographic industry expanded and consolidated during the Brazilian military dictatorship, especially in the 1970s. The investment in the cultural industry enabled the installation of numerous foreign record companies in the national market, which reflected in the internationalization scenario of this industry. The Brazilian record trade was among the biggest in the world in the 1970s, resulting in 5th position. The military state, with the role of investment tutor in an authoritarian and conservative perspective, demarcated the growth and development of the mass media. Modernization under the tutelage of the military, in the name of National Security, allowed for the infrastructure that established the cultural industry as well as the phonographic industry. Therefore, when looking at this industry in the context of the dictatorial years, this research intends to understand the relationship of record companies with the military dictatorship, with censorship being an important element for this. In this sense, I use documents from the Public Entertainment Censorship Division (DCDP) to find out about the practice of censorship, what was a reason for vetoes and the negotiations between companies and censors seeking approval for their musical lyrics. Record covers were analyzed to understand how repression works, as they were often the first contact with the LP buyer and could directly impact the purchase decision. The listings for single, double and LP compacts and LPs produced by IBOPE allowed for a better understanding of which record labels were active in Brazil, what their products and market strategies were. Therefore, the Law "Disco é Cultura" was one of the legislations used during the research, which allows us to know here how companies were relating to the military.