FROM SELF-DECLARATION TO HETEROIDENTIFICATION: PATHS TO EFFECTIVE AFFIRMATIVE ACTION POLICIES ON THE G1 NEWS PORTAL (2018 TO 2022)
heteroidentification, media, quotas, G1, news website
Based on an understanding of the importance and social impact of vacancy reservations for black people, hetero-identification becomes an important mechanism for preventing fraud in the occupation of these vacancies, thus enabling the racial affirmative action policy to be reached by the group it is intended for, but it is necessary to debate the way in which this issue is being addressed in society, so the field of research delimited was the news portal G1, of the Globo group, as it is currently the news portal with the highest number of accesses. The aim of the research was to quantify and analyze the context of the articles published on the portal, based on the use of the term "heteroidentification" between 2018 and 2022. The methodology used was Content Analysis by Laurence Bardin (2010), both for the quantitative survey and for the qualitative analysis. The results showed that there is little interest in informing about the procedures for hetero-identification and the criteria to be analyzed in each text. A change in discourse can be seen in the fact that in the first three years, articles were published opposing the ethnic-racial vacancy reservation policy and the hetero-identification procedure. In 2021 and 2022, there was a significant increase in texts that addressed or mentioned hetero-identification. The highest incidence of publications is in public tenders, followed by higher education, but there are also records of the topic in the area of culture and the legislative branch. It was concluded that over the years more bodies have been adhering to racial quotas and hetero-identification as a way of validating ethnic-racial self-declaration, thus demonstrating the increasing public interest in making these affirmative action policies effective. Although this does not mean that the equity sought has been achieved, there have been positive achievements in this direction.