Banca de QUALIFICAÇÃO: GRACIELE PAULA MARQUES

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : GRACIELE PAULA MARQUES
DATE: 20/07/2026
TIME: 11:00
LOCAL: UFRRJ
TITLE:

THE CONSUMPTION OF GENDER PERFORMANCE: AN ANALYSIS OF ATTEMPTS TO RETURN TO TRADITIONAL MASCULINITY IN DIGITAL DISCURSIVE PRODUCTS

KEY WORDS:

masculinity; gender studies; psychoanalysis.

PAGES: 32
BIG AREA: Ciências Humanas
AREA: Psicologia
SUMMARY:

The proliferation of courses, mentorship programs, and other digital discursive products aimed at teaching masculinity constitutes a phenomenon that reveals the transformation of certain gender ideals into consumer objects in contemporary society. Based on this observation, the present research aims to understand how
psychoanalysis, in articulation with gender studies, can interpret the contemporary phenomenon of the demand for digital discursive products that promise a return to traditional masculinity. To this end, a qualitative exploratory study will be conducted, based on a bibliographic review and content analysis of sales pages, course syllabi,
and other publicly available materials from courses marketed through digital sales platforms. The study is based on the hypothesis that such products do not merely commercialize informational content, but rather offer models of masculine subjectivation presented as attainable through consumption. By understanding masculinity as a historical and discursive construction, this research seeks to investigate the subjective conditions involved in the demand for these products, articulating the processes of production of gender ideals with contemporary forms of subjectivity constitution.

 

COMMITTEE MEMBERS:
Presidente - 1331913 - MARIANA FERREIRA POMBO
Interno - 1331797 - AURELIANO LOPES DA SILVA JUNIOR
Externa à Instituição - NELLY LARA DE BRITO