Banca de DEFESA: MARCELLI CRISTINA OLÍMPIO ADÃO

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : MARCELLI CRISTINA OLÍMPIO ADÃO
DATA : 27/03/2019
HORA: 16:00
LOCAL: PPG sala 04
TÍTULO:

Reading and interpretation of the Propaganda genre:
a didactic proposal for elementary education

PALAVRAS-CHAVES:

discourse analysis, ideology, propaganda

PÁGINAS: 60
GRANDE ÁREA: Lingüística, Letras e Artes
ÁREA: Letras
RESUMO:

The present work is a study of the textual genre propaganda, with emphasis on commercial
advertising. The research sought an ideological analysis of the propagandistic texts based on
theories of French Discourse Analysis. For the foundation of the theory, the assumptions of
Michel Pêcheux were approached, for having been precursor of this current of studies. In
order to structure the study plan, it has been taken as a base the reading concepts described by
Eni Orlandi, since the author discusses the subject supporting her studies in the French AD. In
Mikail Bakthin, support was found to analyze statements as relatively stable and capable
structures of acquiring different meanings according to their conditions of production. It was
also necessary to further study the structure of the textual genre Propaganda, highlighting its
persuasive objectives as well as the linguistic strategies used to convince the consuming
public. The argumentative structure and its characteristics were relevant for the teacher to lead
the students to the perception of the techniques that made the advertisements more attractive
to consumption. In order to carry out the research, some steps were accomplished, among
which the first one was based on a diagnostic analysis that aimed to discover how the students
behaved in front of an advertising model, evaluating their impressions. In a second situation,
the textbook was used so that the student could construct the understanding of the visual and
linguistic formatting of the genre as well as the meanings to be understood. In this stage, two
techniques were used, in which the analysis of an advertisement through the semiosis comic
in propaganda was sought, and then analysis of a propagandistic text that composed an
advertising campaign for donation of blood and organs. Finally, in the evaluative stage, the
students analyzed the advertising advertisements seeking to unveil their ideologies, the
subliminal messages arising from the statement, elucidating different meanings according to
the discursive memory of each participant of the activity, which differed according to the
context that the student was inserted in.

MEMBROS DA BANCA:
Externo à Instituição - ANDRÉA RODRIGUES - UERJ
Presidente - 1309144 - RIVIA SILVEIRA FONSECA
Interno - 1456413 - WAGNER ALEXANDRE DOS SANTOS COSTA