Banca de QUALIFICAÇÃO: MARIANA OTERO NOGUEIRA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : MARIANA OTERO NOGUEIRA
DATE: 28/08/2025
TIME: 18:00
LOCAL: https://conferenciaweb.rnp.br/webconf/anelise-dias-2
TITLE:

Organic Products in the North Zone of the Municipality of Rio de Janeiro: Consumer Behavior and Market Opportunities

KEY WORDS:

agroecology, specific quality products, eating behavior, food consumption, organic food market.

PAGES: 26
BIG AREA: Ciências Agrárias
AREA: Agronomia
SUMMARY:

In large Brazilian urban centers, a growing preference for organic food is observed, primarily driven by health and environmental concerns. However, challenges persist in expanding consumption to lower-income social groups. The scarcity of data hinders the democratization of access to these foods. The present study aims to analyze the consumption behavior of organic products in the North Zone (ZN) of Rio de Janeiro, with a view to identifying and mapping organic market opportunities. We will conduct a cross-sectional observational study, characterized by data collection using semi-structured questionnaires in six neighborhoods that are representative of the North Zone's socioeconomic diversity: Tijuca, Méier, Bonsucesso, Jardim Guanabara, Vila da Penha, and Madureira. Three types of sales points will be identified in each of the selected neighborhoods: supermarkets, open-air markets, and fruit and vegetable stands, in addition to delivery services. We will apply different questionnaires, each tailored to a specific audience. For final consumers, the questionnaire will focus on understanding their habits, preferences, and difficulties in accessing organic products. For merchants, information will be collected on their knowledge and perceptions of organic products, as well as opportunities and limitations. Through cluster analysis, we will map the organic market opportunities. Based on these results, we expect this study to help fill a gap in the understanding of organic consumption behavior in the North Zone of the municipality of Rio de Janeiro.

COMMITTEE MEMBERS:
Externa ao Programa - 1112793 - ALESSANDRA CASSOL - nullPresidente - 2145575 - ANELISE DIAS
Externa ao Programa - 1040334 - DANIELE DA ROCHA FARIA - nullInterna - ***.766.397-** - MARIA FERNANDA DE ALBUQUERQUE COSTA FONSECA - PESAGRO-RIO