Banca de DEFESA: GABRIEL BARBOSA PEREIRA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : GABRIEL BARBOSA PEREIRA
DATE: 17/09/2021
TIME: 09:00
LOCAL: rremota
TITLE:

COMMERCIALIZATION OF ORGANICS IN THE FAIRS OF THE MOGICO ASSOCIATION IN JUIZ DE FORA-MG

KEY WORDS:

agroecology, social construction of markets, horticulture

PAGES: 23
BIG AREA: Ciências Agrárias
AREA: Agronomia
SUMMARY:

Organic agriculture has been attracting more and more fans because it is an alternative model to conventional agriculture capable of producing healthy food, respecting environmental and social issues. The short circuits of commercialization are an alternative to strengthen the local commerce and an approximation of the consumer with respect to the producer. The study on the fair held in Bom Pastor square in Juiz de Fora, Minas Gerais coordinated by MOGICO will be carried out for a period of 12 months. The fair happens every Saturday from 8 to 12 a.m. and data collection will follow this frequency. Will be analyzed the variety offered, quantity, frequency, leftovers and monthly invoicing of the fairs. Through the fairs MOGICO encourages the expansion of organic production in the region of the forest zone, the availability of healthy food, and the strengthening of consumer confidence towards the producer through direct marketing by short circuit marketing.

BANKING MEMBERS:
Presidente - 370.766.397-34 - MARIA FERNANDA DE ALBUQUERQUE COSTA FONSECA - PESAGRO-RIO
Interno - 002.232.757-60 - JOSÉ ANTONIO AZEVEDO ESPINDOLA - EMBRAPA
Externo à Instituição - GUILHERME DE FREITAS EWALD STRAUCH - EMATER-RJ