Banca de DEFESA: NATASHA DOS SANTOS ROSA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : NATASHA DOS SANTOS ROSA
DATA : 14/02/2020
HORA: 09:00
LOCAL: Instituto de Agronomia UFRRJ
TÍTULO:

Virtual communication to promote conscious food consumption under the FAMILY AGRICULTURE STRENGTHENING PROGRAM AT THE RURAL FEDERAL UNIVERSITY OF RIO DE JANEIRO.

PALAVRAS-CHAVES:

Agroecology; nutrition education; food and nutrition security; Web site.

PÁGINAS: 141
GRANDE ÁREA: Ciências Agrárias
ÁREA: Agronomia
RESUMO:

Budget cuts and contingencies were evaluated and discussed in the Brazilian political scenario in 2019. The Senate and Congress evaluated and defined viable socioeconomic articulations - or not so - for the economic management of the country that suffers a deep economic crisis. The IPCA - National Consumer Price Index - considers that the official Brazilian inflation in 2019 was 4.31% higher than the target for the same year, which was 4.25%. (IBGE). The reflexes of these economic bottlenecks were observed in the increase in the price of meat that underwent adjustments. The economic opening of sectors such as mining and the flexibilization of the State Through so many cuts and neoliberal political positions of the State that reflect in the clear attendance to the interests of ruralist and corporate demands, Brazil reaches high levels of inflation and is in a situation of insecurity food with increased use of pesticides and cuts in priore environmental institutions to maintain research and scientific development in the environmental and nutritional field. The academic community of the Federal University of Rio de Janeiro (UFRRJ) on the Seropédica campus, has proposed several debates addressing consumer awareness. Therefore, through an institutional policy linked to University Extension in 2015, the project entitled “Strengthening family farming at the Federal Rural University of Rio de Janeiro: building markets and technical assistance for sustainable local development” was based, which later became a program composed of development axes, one of which being the conscious consumption axis. The general objective of this work is the configuration of the program's virtual portal in order to obtain a greater involvement of the academic community and external agents with the themes involving consumer education. The methodology of this work used the Wordpress platform for the development of content management and Google Analytics to obtain quantitative metric results. The results obtained in this study confirm greater interaction of individuals with the project's actions and with the virtual platform. The data Rejection rate and access time were positive on the Conscious Consumption page, according to data in this work, thus proving that the communication between the parties involved was successful.

 

MEMBROS DA BANCA:
Presidente - 370.766.397-34 - MARIA FERNANDA DE ALBUQUERQUE COSTA FONSECA - PESAGRO-RIO
Externa ao Programa - 2260416 - CECILIA MOREYRA DE FIGUEIREDO
Externa à Instituição - JULIANA PEREIRA CASEMIRO - UFRJ