Globalization, neoliberalism and new sales territories: a study about Avon, of the Natura & Co Group
Globalization, neoliberalism, sales territories, Avon, Grupo Natura & Co.
The central objective is to understand the economic-spatial changes and the new productive dynamics of the AVON, since its sale to the Brazilian company Natura & CO. The specific objectives are: (i) to investigate the company's history; (ii) study the new strategies adopted by the company; (iii) understand the new sales territories from the sale of the company; and (iv) analyze the company's gains and losses in its new situation.