Banca de DEFESA: GABRIELLA RODRIGUES DE SOUSA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : GABRIELLA RODRIGUES DE SOUSA
DATE: 12/09/2025
TIME: 09:00
LOCAL: Instituto de Geociências
TITLE:

Economic Restructuring, New Sales Territories, and the Geography of the Beauty Industry: A Study on Avon, Part of the Natura &Co Group

KEY WORDS:

Sales territories, Avon, Economic Geography, Industry, Geography of Women.

PAGES: 97
BIG AREA: Ciências Humanas
AREA: Geografia
SUBÁREA: Geografia Humana
SPECIALTY: Geografia Econômica
SUMMARY:

This study aims to deepen debates on contemporary economic and industrial geography, focusing primarily on the cosmetics multinational Avon, part of the Natura group. Founded in 1886 in New York State, the company has undergone numerous economic restructuring processes over more than a century, revealing complex issues and contradictions in the beauty market over the decades. Its engagement with social groups, economic liberalization, productive restructuring, and strong territorial ties — stemming from the establishment of sales territories — are some of the key elements for understanding the multinational's global operations. After the Natura group acquired more than 70% of its shares in 2019, the company restructured itself, focusing on Brazil as its primary market and a new economic axis, competing with companies from emerging markets. Based on data analysis, territorial expansion, and a bibliographical rereading on the perspectives of territory, spatial production, and economic restructuring, this work presents the current developments and possible paths of the oldest cosmetics company in the Western world.

COMMITTEE MEMBERS:
Presidente - 1286368 - LEANDRO DIAS DE OLIVEIRA
Interna - 1707420 - LIRIAN MELCHIOR
Externo à Instituição - MÁRCIO CATAIA - UNICAMP
Externo à Instituição - DANIEL PEREIRA ROSA - UFF