Corporate Sustainable Development: An Analysis Based on AmBev and Its Global Sustainable Goals Plan for 2025
Ambev; Corporate Sustainability. Global Sustainability Goals for 2025; Beer Production.
Known as the first “green-yellow multinational”, American Beverage Company (Ambev) currently stands, through its controlling group AB-InBev, as the largest beverage conglomerate on the planet and a benchmark company in the adoption of sustainable and socially responsible practices. This dissertation aims to analyze the private sector role in the addressing of environmental issues, focusing on Ambev and its wide and multifaceted “Global Sustainabily Goals for 2025.” To this end, an extensive literature review was conducted on the contemporary environmental debate, which, in light of Political Ecology and Economic and Industrial Geography, seeks to understand the genesis of contemporary environmental question, from the post-war period to the emergence of corporate sustainability, under the aegis of neoliberalism, as a corporate norm. Furthermore, the second part of this research turns to the empirical object, the transnational and giant brewery Ambev, examing its origins, expansion policies, internationalization, and productive diversification strategies, with particular emphasis on the company's adoption of Sustainability as a core value. Finally, the study analyzed the theoretical and empirical “Global Sustainability Goals for 2025” promulgated by Ambev, based on the analysis of its annual sustainability reports and specific disclosures on the company’s official channels. The conclusion of this research offer a critical perspective on the ideology of corporate sustainability and allows us to highlight how, currently, sustainable practices has become an inherent part of Ambev's business model. Bringing out that, in the era of territorial and productive restructuring, sustainability emerges as a vital economic practice.