Banca de QUALIFICAÇÃO: ISABELLA FERREIRA SILVA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : ISABELLA FERREIRA SILVA
DATE: 02/06/2026
TIME: 09:30
LOCAL: https://meet.google.com/mgc-naco-fdm
TITLE:

IMAGES AS REPRESENTATIONS OF THE LANDSCAPE: THE USE OF PHOTOGRAPHY AS A RESOURCE FOR TOURISM MARKETING IN THE MUNICIPALITY OF RIO DE JANEIRO

 

KEY WORDS:

Landscape; photography; tourism; tourism marketing; Rio de Janeiro

PAGES: 120
BIG AREA: Ciências Humanas
AREA: Geografia
SUMMARY:

The landscape of the municipality of Rio de Janeiro, historically constructed and continuously re-signified through different forms of visual representation, plays a central role in contemporary tourism promotion, especially within the context of digital social media. In this scenario, photography emerges not only as a record of space, but also as an active instrument in the construction of visual narratives that influence individuals’ perceptions and the formation of the tourist imaginary. The relevance of this research lies in the need to understand how these visual representations, widely disseminated on platforms such as Instagram, interfere in the way the city is perceived and used, becoming a sales resource for the tourist area. Thus, the general objective is to analyze the importance of photography as an artistic resource for the imagetic representation of the landscape, based on its use as a tool in the tourism marketing of the city of Rio de Janeiro. Methodologically, the research adopts a quali-quantitative approach, characterized as a case study, using documentary and netnographic procedures. Data collection is carried out through posts published on Riotur’s Instagram profile, considering as temporal scope corresponding to the year 2025. The images are analyzed based on iconographic and semiotic frameworks, allowing the identification of visual patterns, signs, and meanings associated with the landscape. As expected results, the study aims to identify patterns in the representation of Rio de Janeiro’s landscape in the analyzed images, highlighting the most recurrent elements, the narratives constructed, and the meanings attributed to these visual records. It also seeks to understand how photography contributes to the construction of the tourist imaginary of Rio de Janeiro, influencing visitors’ perceptions and consolidating a visual identity of the city. Furthermore, the research intends to demonstrate that the use of photography in tourism marketing is not neutral, but guided by diverse interests that select and value certain landscapes while others are rendered invisible, contributing to a more critical reflection on the use of images in tourism promotion.

COMMITTEE MEMBERS:
Presidente - 2121897 - SERGIO RICARDO FIORI
Interno - 1958337 - CLEZIO DOS SANTOS
Externa ao Programa - 1771910 - ISABELA DE FATIMA FOGACA ROSA - UFRRJ