Banca de DEFESA: JÚLIA GOMES PINHEIRO

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : JÚLIA GOMES PINHEIRO
DATE: 06/02/2026
TIME: 09:00
LOCAL: google meet
TITLE:

Us vs. Eles - An analysis of Brazilian political discourse

KEY WORDS:

Political Discourse; YouTube; Polarization; Sentiment Analysis; Bolsonaro.

PAGES: 90
BIG AREA: Outra
AREA: Multidisciplinar
SUMMARY:

This dissertation examines how political discourses on YouTube construct polarized collective identities through the categories of “us” and “them.” A preliminary mapping using the YouTube Data API revealed a strong predominance of right-wing and far-right channels in the production of political content, often framed through alarmist and antagonistic narratives. The empirical corpus consists of transcripts from livestreams by former President Jair Messias Bolsonaro. Combining discourse analysis with multilingual BERT-based sentiment classification, the study identifies systematic moral dichotomies: the ingroup is portrayed as virtuous and threatened, while the outgroup is depicted as corrupt or dangerous. The findings show how YouTube functions both as a space of dissemination and as a catalyst for the consolidation of polarized identities in contemporary Brazilian digital politics.

COMMITTEE MEMBERS:
Externa à Instituição - GIULIA PAROLA
Interno - 1980786 - MARCEL WILLIAM ROCHA DA SILVA
Presidente - 1692240 - RODRIGO DE SOUZA TAVARES