Banca de QUALIFICAÇÃO: DAYANA KETRIN SILVA FRANCISCO MADELLA

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
STUDENT : DAYANA KETRIN SILVA FRANCISCO MADELLA
DATE: 27/10/2022
TIME: 14:00
LOCAL: meet.google.com/wki-femp-bay
TITLE:

Consumer perception of the alternative use of organic packaging in food products

KEY WORDS:

Organic food; Organic packaging; Consumer behavior

PAGES: 18
BIG AREA: Ciências Agrárias
AREA: Ciência e Tecnologia de Alimentos
SUBÁREA: Tecnologia de Alimentos
SPECIALTY: Embalagens de Produtos Alimentares
SUMMARY:

Currently the market for organic products is in growing demand, where consumers seek to be in tune with the proposal of organic cultivation. The main reasons for this demand are related to the environment and health. Therefore, in the same proportion there are studies in the literature approaching the theme. Thus, packaging becomes an important vehicle for food, with the emergence of alternative materials to the use of conventional plastic. This paper reports, besides the profile of the organic consumer in the South and Southeast of Brazil, also the probability of the consumer to acquire an organic packaging, as an alternative, for food products. For this study, 328 questionnaires were used, consisting of 17 open and multiple choice questions that approached socioeconomic topics, organic food consumption and the probability of using organic packaging. The results showed that the consumer profile of organic products is predominantly female, with a graduate degree, between 31 and 40 years old, and with a family income of 4 to 6 minimum wages. In relation to the organic packaging, there is a high probability that the consumer will buy it with or without adding cost to the final value.

BANKING MEMBERS:
Presidente - ***.379.796-** - NATHÁLIA RAMOS DE MELO - UFF
Externa ao Programa - 1488978 - CRISTIANE HESS DE AZEVEDO MELEIRO - UFRRJExterna à Instituição - RAQUEL PEREIRA DE SOUZA - UFF