From the demure of A Palavra to the modern of Folha do Norte: women in the pages of Pará journals (1940-1945)
Gender, Press, Care, Consumption, Advertisement/Propaganda
From publications and advertisements in the Folha do Norte and A Palavra journals from the city of Belém, Pará, and then analyzing the press as a historical source, this dissertation aims to present a study of the presented discourses in those journals from a perspective of gender relations. Thus, it intends to evidence the forms of expressions found in the journals that legitimized the gender hierarchical differences present within Belém society. Nonetheless, using gender as an analytical category, relevant discussions are motivated about the care and the issue of consumption in advertisements within the journals investigated between the 1940 and 1945 years.